Foursquare is launching an analytics platform to help retailers understand foot traffic


Blurred with motion people on an escalator at Toronto Eaton Centre shopping mall on Boxing day 2011. Toronto, Ontario, Canada.

 While Foursquare started as a social check-in app, the company has always said that there is a bigger picture – mainly related to unique ways of leveraging its database of check ins at nearly 100 million public places.
There’s no better example than when Foursquare predicted that Chipotle same-store sales would fall 29% after the Mexican chain was hit with E. coli outbreaks. Read More

Read Original: Techcrunch