WTF: What’s the future of business – Why challenging the status quo take more than a rallying cry


“It is not the strongest species that survive, nor the most intelligent, but the ones most responsive to change.” – Leon C. Megginson We live in an era of digital Darwinism, where technology and society evolve faster than most businesses can adapt. Business as usual is no longer good enough. To survive, organizations must also evolve. While this sounds commonsensical, it’s easier said than done. Challenging convention might be in the DNA of progressive companies such as Apple, Netflix, Starbucks and Tesla, but it’s not an inherent trait for more traditional organizations. And, while the “digital” in Digital Darwinism might…

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