These startups use AI to “optimize” marketing messages


In a world where artificial intelligence (AI) is gaining traction and being applied in a variety of ways, is it really possible for AI to d intuitive things better than humans can, such as marketing messaging? Marketing messaging seems like something that takes human brain power to fully develop, understand, and formulate to optimize return, so could an AI-powered service offer better results? Several startups are aiming to do just that. They are utilizing AI to help optimize marketing messages and better deliver marketing and email campaigns that help increase open rates, conversion rates, click-through rates, and overall increase the…

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