AI and machine learning necessitate a smarter app development and marketing playbook


Build it and they will come. Those were the good ole days. It used to be good enough to design a great app. Add to that an engaging user experience (UX), positive feedback, a high ranking and word of mouth, and your app was ensured continued success. Nowadays however, mobile consumers are simply overwhelmed by choice. Did you know that if you add up all the apps in the Google Play and Apple App Store, there are 5.5 million apps competing for your user’s time and attention? And yet there’s only so much attention and time available. The reality is…

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