Captain Morgan Snapchat lens smacked down by UK’s advertising regulators


The UK’s Advertising Standards Authority (ASA) has upheld a complaint against a Snapchat lens from global drinks maker Diaego, which allowed users to make their face look like Captain Morgan, over fears it may appeal to children. The lens also included two glasses of a drink clinking, followed by text that said “Live like the Captain,” a voice-over that said “Captain,” and some cheering. The ASA’s concern was this advert may be seen by those under the legal drinking age, and that it would be attractive to them. “We considered that the specific interactive and augmented elements of the lens,…

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